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Quantifying the Carbon Footprint from Digital Ads: The Hidden Carbon Cost of Online Advertising
While digital advertising continues to scale rapidly and deliver measurable business outcomes, it’s worth pausing to ask at what environmental cost? The following summary and link to the full report are produced by Margaux Orchard for her major research project with the Capstone Environmental Masters programme at The University of Sydney.

Christopher Sewell
Aug 1, 20253 min read


The Unspoken Environmental Impact Of AI In Advertising
We are pleased to share this latest postgraduate research paper; an outcome of our ongoing collaboration with leading academic...

Christopher Sewell
Jul 16, 20253 min read


The environmental impacts of in-store advertising
The goal of the research was to measure and inform a major retailer of the full extent of annual emissions resulting from in-store POS...

Christopher Sewell
Jan 22, 20254 min read


Is recycled paper environmentally beneficial when used in marketing?
This article examines whether using recycled paper in marketing materials genuinely enhances ecological sustainability, focusing on resou...

Christopher Sewell
Jan 14, 20256 min read
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