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Get Ready for GMSF: Power Up Your Sustainability with Intelligent Emissions Insights
Following the latest Ad Net Zero guidance, the complete Global Media Sustainability Framework (GMSF) is on the horizon, signalling a...
Damien Thomson
Apr 34 min read


Managing Marketing Podcast With Darren Woolley
Damien Thomson And Darren Chat About The State Of Carbon Measurement In Advertising Damien Thomson is the CEO & Co-Founder of Net Zero...
Damien Thomson
Mar 191 min read

Net Zero Media Appoints UniFida as a Reseller of their CarboniQ Platform, Bridging Marketing Effectiveness and Emissions Reduction in UK, Australia, and New Zealand
Sydney, Australia – 28 February, 2025 – Net Zero Media, a global pioneer in activity-based emissions measurement, today announced the...
Damien Thomson
Feb 283 min read


Watts up in Adland
Recently, an article by Net Zero Media's Phil Benedictus was featured in AdNews, with the full piece available here . This article...
Phil Benedictus
Feb 272 min read


Empowering Australian Businesses for Mandatory Climate Reporting
Australia's 2025 climate reporting laws require emissions tracking, including Scope 3. Tech helps businesses meet compliance & drive...
Damien Thomson
Jan 234 min read


The environmental impacts of in-store advertising
The goal of the research was to measure and inform a major retailer of the full extent of annual emissions resulting from in-store POS...
Christopher Sewell
Jan 224 min read


Is recycled paper environmentally beneficial when used in marketing?
This article examines whether using recycled paper in marketing materials genuinely enhances ecological sustainability, focusing on resou...
Christopher Sewell
Jan 146 min read
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