In 2026, accurate greenhouse gas accounting has evolved from a peripheral "greenwashing" exercise into a core financial necessity. When government data becomes a work of fiction, the burden of proof shifts entirely to corporations and insurers who cannot afford to bet their balance sheets on political whims.

At Net Zero Media, we believe that what you can't measure, you can't manage. That’s why we were thrilled to have our Head of Research and Co-founder, Chris Sewell, join Mark Mandato (Senior Manager of Key Growth Initiatives at CBC) on a recent episode of the CMA Connect podcast.

By sharing their experiences and insights, Net Zero Media in conjunction with CBC/Radio-Canada Media Solutions intend to empower and inspire others within the advertising ecosystem – agencies, brands, publishers, and technology providers – to embark on similar journeys. The ultimate goal is to foster widespread adoption of carbon measurement tools and practices, thereby collectively contributing to a significant reduction in the carbon intensity of the advertising industry.

After two years of careful planning and development, the Canadian Broadcasting Corporation/Radio Canada (CBC/R-C) have implemented Net Zero Media's emissions measurement platform - CarboniQ

While digital advertising continues to scale rapidly and deliver measurable business outcomes, it’s worth pausing to ask at what environmental cost? The following summary and link to the full report are produced by Margaux Orchard for her major research project with the Capstone Environmental Masters programme at The University of Sydney.

Within our industry, some perceive carbon accounting allocation methods (Location vs. Market-Based Approaches) as interchangeable. While the GMSF mandates a location-based approach for estimating power consumption emissions, both methods are, in fact, indispensable.

We are pleased to share this latest postgraduate research paper; an outcome of our ongoing collaboration with leading academic...

Following the latest Ad Net Zero guidance, the complete Global Media Sustainability Framework (GMSF) is on the horizon, signalling a...

Damien Thomson And Darren Chat About The State Of Carbon Measurement In Advertising Damien Thomson is the CEO & Co-Founder of Net Zero...

Sydney, Australia – 28 February, 2025 – Net Zero Media, a global pioneer in activity-based emissions measurement, today announced the...

Recently, an article by Net Zero Media's Phil Benedictus was featured in AdNews, with the full piece available here . This article...

Australia's 2025 climate reporting laws require emissions tracking, including Scope 3. Tech helps businesses meet compliance & drive...

The goal of the research was to measure and inform a major retailer of the full extent of annual emissions resulting from in-store POS...

This article examines whether using recycled paper in marketing materials genuinely enhances ecological sustainability, focusing on resou...