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Advertisers Need the Full Picture: Why Environmental Change in Media requires Dual Disclosure.
Within our industry, some perceive carbon accounting allocation methods (Location vs. Market-Based Approaches) as interchangeable. While the GMSF mandates a location-based approach for estimating power consumption emissions, both methods are, in fact, indispensable.

Damien Thomson
Jul 283 min read


Get Ready for GMSF: Power Up Your Sustainability with Intelligent Emissions Insights
Following the latest Ad Net Zero guidance, the complete Global Media Sustainability Framework (GMSF) is on the horizon, signalling a...

Damien Thomson
Apr 34 min read


Managing Marketing Podcast With Darren Woolley
Damien Thomson And Darren Chat About The State Of Carbon Measurement In Advertising Damien Thomson is the CEO & Co-Founder of Net Zero...

Damien Thomson
Mar 191 min read


Watts up in Adland
Recently, an article by Net Zero Media's Phil Benedictus was featured in AdNews, with the full piece available here . This article...

Phil Benedictus
Feb 272 min read


Empowering Australian Businesses for Mandatory Climate Reporting
Australia's 2025 climate reporting laws require emissions tracking, including Scope 3. Tech helps businesses meet compliance & drive...

Damien Thomson
Jan 234 min read
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