In 2026, accurate greenhouse gas accounting has evolved from a peripheral "greenwashing" exercise into a core financial necessity. When government data becomes a work of fiction, the burden of proof shifts entirely to corporations and insurers who cannot afford to bet their balance sheets on political whims.

At Net Zero Media, we believe that what you can't measure, you can't manage. That’s why we were thrilled to have our Head of Research and Co-founder, Chris Sewell, join Mark Mandato (Senior Manager of Key Growth Initiatives at CBC) on a recent episode of the CMA Connect podcast.

Damien Thomson And Darren Chat About The State Of Carbon Measurement In Advertising Damien Thomson is the CEO & Co-Founder of Net Zero...