CBC/Radio-Canada Launch World Leading Carbon Reporting Initiative

After two years of careful planning and development, the Canadian Broadcasting Corporation/Radio Canada (CBC/R-C) have implemented Net Zero Media's emissions measurement platform - CarboniQ - an innovative and effective calculator for GHG emissions from the advertising component of their business.

The CarboniQ platform allows CBC/R-C to work with their agencies, clients and the wider

broadcasting industry to help reduce these carbon emissions.

The calculator has been configured and integrated into CBC/R-C’s workflow to:

- Make advertisers aware of the carbon footprint of their advertising campaigns.

- Provide a precise way to measure emissions from their TV and digital campaigns.

- Help establish common standards to support the industry's transition to carbon

neutrality.

Read how and why CBC/R-C have implemented this comprehensive and fully transparent

initiative that supplies detailed and compliant carbon measurement [CarbonIQ Emissions

Calculator - CBC & Radio-Canada Media Solutions].

About Net Zero Media:

At Net Zero Media, we are driving a future where the advertising industry takes decisive action to reduce its carbon emissions. 

Recognising the critical need for specialised technology to measure these Scope 3 emissions, Net Zero Media was founded by a collaboration of senior executives from the marketing, advertising, software and sustainability industries who developed CarboniQ to accurately measure the environmental impact of every advertising campaign across all media channels.

Our mission is to transform the advertising landscape by integrating media planning expertise with advanced technology and a deep understanding of climate science. We empower the industry to navigate complex challenges and deliver sustainable solutions, driving decarbonisation.